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AI-Washing: How to Tell If Your Portfolio Company's AI Claims Are Real
AI washing 2026-01-22 · Ivan Gowan

AI-Washing: How to Tell If Your Portfolio Company's AI Claims Are Real

The SEC has made AI-washing an enforcement priority, and for good reason: billions in capital are being allocated based on AI claims that range from exaggerated to fabricated. After 15 years evaluating technology claims at IG Group, here is the 7-point checklist that separates genuine AI capability from performative marketing.

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