Insights on growth and intangible assets

Expert thinking on productivity, intangible asset valuation, growth strategy, and building more valuable businesses.

How to Measure AI ROI: A Framework for Business Leaders
AI ROI measurement 2026-03-16 · Ivan Gowan

How to Measure AI ROI: A Framework for Business Leaders

Most organisations cannot quantify the return on their AI investments. This practical framework breaks AI ROI into four measurable dimensions and provides concrete methods for calculating returns across cost reduction, revenue growth, risk mitigation, and strategic optionality.

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AI Washing: How to Spot Fake AI Claims in Due Diligence
AI washing 2026-03-16 · Ivan Gowan

AI Washing: How to Spot Fake AI Claims in Due Diligence

AI washing inflates valuations and distorts capital allocation. This guide provides a structured due diligence methodology for detecting exaggerated or fabricated AI claims during investment evaluation, with specific technical and commercial red flags.

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AI and IAS 38: When Can You Capitalise AI Development Costs?
IAS 38 AI 2026-03-16 · David Stroll

AI and IAS 38: When Can You Capitalise AI Development Costs?

IAS 38 sets six criteria for capitalising development costs, but applying them to AI projects is fraught with ambiguity. This article maps each criterion to AI development realities and provides practical guidance for CFOs and accountants navigating the recognition question.

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Abstract editorial illustration of AI private equity due diligence, assessing AI-enabled acquisition targets and their intangible assets
AI due diligence 2026-03-16 · Ivan Gowan

AI in Private Equity: Due Diligence for AI-Enabled Targets

Private equity firms are acquiring AI-enabled targets at record rates, but traditional due diligence frameworks miss critical AI-specific risks. This article provides a comprehensive AI due diligence methodology covering technical, commercial, regulatory, and talent dimensions.

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AI and Customer Lifetime Value: Measurement and Attribution
AI customer lifetime value 2026-03-16 · Ivan Gowan

AI and Customer Lifetime Value: Measurement and Attribution

AI is transforming how companies predict and enhance customer lifetime value, but measuring AI's specific contribution to CLV remains a challenge. This article provides a practical attribution framework for quantifying how AI interventions affect retention, expansion, and total customer value.

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Building AI Governance: A Framework for Responsible AI Investment
AI governance 2026-03-16 · David Stroll

Building AI Governance: A Framework for Responsible AI Investment

The EU AI Act takes effect in August 2026, making AI governance a compliance requirement — not just a best practice. This article provides a practical governance framework covering risk classification, oversight structures, accountability mechanisms, and audit processes for organisations investing in AI.

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AI Cost Reduction: How to Measure Real Operational Savings
AI cost reduction 2026-03-16 · Ivan Gowan

AI Cost Reduction: How to Measure Real Operational Savings

AI vendors promise dramatic cost reductions, but actual savings depend on total cost of ownership, implementation quality, and measurement rigour. This article provides a practical methodology for measuring real AI-driven operational savings — net of all hidden costs.

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AI and Competitive Moats: Valuing Proprietary AI Systems
AI competitive moat 2026-03-16 · Ivan Gowan

AI and Competitive Moats: Valuing Proprietary AI Systems

Not all AI creates competitive advantage. This article examines the four types of AI moats — data, model, integration, and network — and provides a valuation framework for assessing the defensibility and durability of proprietary AI systems.

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Large Language Models as Business Assets: Valuation Considerations
large language models 2026-03-16 · David Stroll

Large Language Models as Business Assets: Valuation Considerations

Large language models have become core business assets, but valuing them is uniquely challenging. This article examines the economic characteristics of LLMs that affect valuation, the distinction between foundation and fine-tuned models, and practical approaches to LLM asset valuation.

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AI and Total Factor Productivity: Macro-Economic Implications
AI total factor productivity 2026-03-16 · David Stroll

AI and Total Factor Productivity: Macro-Economic Implications

Total factor productivity is the ultimate measure of technology's economic contribution, yet AI's impact on TFP remains undetectable in aggregate data. This article examines why, what the macro-economic models predict, and what it means for long-term investment strategy.

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