← Back to Glossary
Goodwill
Definition
An intangible asset that arises when a company is acquired for more than the fair value of its net identifiable assets. Goodwill reflects factors such as brand value, customer loyalty, workforce expertise, and synergies that are expected to generate future economic benefits.
Related Terms
Put this knowledge to work
Use Opagio's free tools to measure and grow the intangible assets that drive your business value.