Franchise Value

A measure of a company's financial performance that calculates the value created above the required return of investors, defined as net operating profit after tax minus the cost of capital employed. EVA highlights whether a firm's intangible and tangible assets are generating returns that exceed their cost of capital.

The present value of future profits from existing business, plus adjusted net asset value. Originally developed for insurance companies, the concept is increasingly applied to any business with long-duration revenue streams, subscription contracts, or intangible assets that generate predictable future cash flows.

The collective economic benefit created by the network of partners, developers, suppliers, and complementary businesses that surround a platform or company. Ecosystem value is an increasingly important intangible asset for technology firms, where the strength and breadth of the surrounding ecosystem drives adoption, innovation, and customer retention.

The total value of a company's or fund's assets minus its liabilities. For investment funds, NAV represents the per-share or per-unit value.

An actuarial valuation methodology used to value life insurance companies, representing the present value of future profits from the existing book of insurance policies (the value of in-force business) plus the adjusted net asset value of the company. Embedded value is the standard valuation framework for life insurers and is analogous to the net asset value plus intangible asset value approach used in other industries.

The total value of a business including both equity and debt, minus cash. Calculated as market capitalisation plus total debt minus cash and equivalents.

Artificial intelligence systems designed to provide human-interpretable explanations of their decision-making processes and outputs. Explainability is increasingly required by regulators — particularly in financial services, healthcare, and criminal justice — and is a key differentiator for AI products seeking enterprise adoption in regulated industries.

A controlled testing environment established by a financial regulator that allows fintech companies and other innovators to test new products, services, or business models with real customers under relaxed regulatory requirements for a limited period. The FCA launched the first regulatory sandbox in 2016, and the concept has since been adopted by over 50 jurisdictions globally.

How do you value a franchise agreement as an intangible asset?

Franchise agreements are valued using the income approach based on the present value of franchise fee income and royalty streams over the remaining agreement term, adjusted for renewal probability.

What key metrics do Series A investors evaluate before investing?

Series A investors focus on monthly recurring revenue (typically £50-200K+), revenue growth rate (15-20% month-on-month), unit economics (LTV:CAC > 3:1), retention rates, and evidence of product-market fit.

How do you achieve and measure product-market fit?

Product-market fit is achieved when a product satisfies strong market demand — measured by retention rates, organic growth, the Sean Ellis survey (40%+ 'very disappointed'), and customers actively recommending the product.