How do I benchmark my intangible assets against industry competitors?

Full Explanation

Benchmarking in Opagio Intangibles compares your figures with indicative ranges compiled from published industry benchmark reports, shown by business model and funding stage. The process: 1) open the Benchmarking page and choose your business model and stage, 2) read the low, mid and high range for each metric, such as revenue growth, gross margin and net revenue retention, with its confidence flag, 3) compare your own figures with the ranges. The ranges are not a live Opagio peer cohort and not an Opagio score. Where published data is thin for a sector, the page shows the gap rather than filling it in. Example: if your net revenue retention sits below the published range for your stage, find out why before you rely on a growth forecast. Limitations: benchmarks are historical (reflect past, not future), and may not match your specific business (a niche vertical may differ from broad-market ranges). Use benchmarks as sanity checks, not targets, and adjust for your own competitive position, customer quality and market dynamics. The Asset Valuator does not suggest a royalty rate or other method inputs: you enter them yourself, for example the royalty rate in the Relief from Royalty form, and the sensitivity table shows how fair value moves if the rate is higher or lower. Take the rate from comparable licence evidence: if your assumed royalty rate is 10% and comparable licences are 2-3%, investigate why yours is higher (premium brand? unique IP?). For licensing-led businesses, the Benchmarking page also shows a table of indicative royalty rate ranges by IP type. For fundraising, benchmarking helps you explain your numbers to investors, for example by showing where your retention or margin sits against the published range for your stage.

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