Most pricing pages tell you what each plan costs. Far fewer tell you which one you actually need — and that is the question almost everyone arrives with. Opagio's pricing is built around a simple idea: the cost of understanding your intangible assets should match the stage you are at, not start at a transaction-sized fee the moment you show interest.
This guide walks through every way to use Opagio, from the free tools that need no account to the enterprise tiers for multi-fund investors. The aim is not to sell you the most expensive plan — it is to help you land on the one that fits where your business is today, with a clear path to upgrade when you outgrow it.
Opagio is priced in four layers, and you can enter at any of them:
You do not have to commit to a subscription to get value from Opagio. Start with the free tools, move to a startup rate if you qualify, and step up to a full company or investor plan only when the work justifies it. Every tier is designed as an on-ramp to the next, not a wall.
Every paid plan is billed monthly by default, with a 15% discount for annual billing. There are no setup fees, and you can cancel at any time — access continues to the end of your billing period.
Before any plan, there are two tools anyone can use at no cost and with no account:
These are the same engines that power the paid platform, run on a single company. They are the fastest way to see whether a full subscription is worth it — and for many founders, the free Intangible Asset Valuator is the moment intangible value stops being abstract.
If you only ever need a one-off, ballpark sense of your intangible value, the free tools may be all you require. The paid plans exist for when you need to do this repeatedly, keep an audit trail, generate professional reports, or compare across companies and over time.
The three company tiers are aimed at growth-stage SMEs that want to measure, value, and manage their intangible assets on an ongoing basis. All prices are per month, excluding VAT, with the annual price shown in brackets (billed annually, a 15% saving).
| Plan | Monthly (annual equiv.) | Built for | Headline inclusions |
|---|---|---|---|
| Starter | £499 (£425) | SMEs ready to measure intangibles for the first time | Productivity growth analysis, intangibles identification, basic valuation reports, 2 users, 3 years history |
| Growth (most popular) | £1,499 (£1,274) | Building the evidence base for a raise or exit | Everything in Starter + growth forecasting, investment tracking, full valuation reports, quarterly insights brief, 5 users, 5 years history |
| Scale | £2,499 (£2,124) | Enterprises needing API access and compliance-grade output | Everything in Growth + custom reports, monthly benchmark reports, premium API access, IFRS 3 compliance reports, 15 users, 7+ years history |
The jump from Starter to Growth is the one most companies care about. Starter answers "what do we own and roughly what is it worth?" Growth adds the forward-looking and evidence-building tools — forecasting, investment tracking, and full valuation reports — that turn a snapshot into the documented narrative an investor or acquirer will scrutinise. Growth and Scale both carry a 30-day money-back guarantee.
Scale is for businesses that need to push valuation data into their own systems through the API, or that require compliance-grade documentation aligned to IFRS 3 for a material acquisition or audit.
If you are early enough that £499 a month is the wrong number, the startup programme exists precisely for you. There are two routes, both available to companies registered in any jurisdiction, and both requiring evidence to qualify.
| Programme | Price | Eligibility |
|---|---|---|
| Founder | Free | Companies that have not yet raised any equity investment. Needs a certificate of incorporation (under 24 months old) and a declaration of no equity funding. |
| Pre-Seed | £99/month (£84 annual) | Funded businesses within two years of incorporation that have raised under £500k. Needs proof of stage and funding. |
A founder preparing for a first raise starts on the free Founder programme to build their intangible asset foundation and understand their real value before talking to investors. When they close the round, they move to Pre-Seed at £99/month — and that rate holds for 24 months regardless of any subsequent funding. When it expires, they transition to Starter with a 20% loyalty discount (£399/month) for the first year.
This is the deliberate on-ramp: free while you have nothing to lose, a token rate once you are funded, and a discounted step up only when you are established enough to need the full company toolset. For more on who each stage is built for, see who Opagio is for.
The investor tiers are a separate product, built for VC and PE funds that need to apply one consistent intangible-value lens across every company they hold. Pricing scales with portfolio size and seats.
| Plan | Monthly (annual equiv.) | Portfolio | Seats |
|---|---|---|---|
| Fund | £1,500 (£1,275) | Up to 10 companies | 3 included, +£150/seat |
| Growth Fund (most popular) | £3,000 (£2,550) | Up to 25 companies | 10 included, +£125/seat |
| Multi-Fund | £4,500 (£3,825) | 50+ companies across multiple funds | Unlimited |
The investor case is less about a single number and more about consistency: the same Opagio 12 framework applied to every holding, every quarter, producing fund-level benchmarking and like-for-like comparison that bespoke per-company engagements structurally cannot deliver. Growth Fund and above add API access and custom frameworks; investor plans run on a 12-month minimum commitment.
A few mechanics worth knowing before you choose:
Strip away the table and the decision comes down to four questions:
Pick the plan for where you are now, not where you hope to be in two years. Opagio is built so that upgrading is instant and the data you build on a lower tier carries straight up. Over-buying at the start is the one mistake the pricing model is designed to prevent.
The honest test of whether any plan is worth it is to run a valuation and look at the output. Start with the free Intangible Asset Valuator — it uses the same structured identification and method selection as the paid platform, so what you see free is what you get at scale.
When you are ready to compare tiers side by side, the full pricing page lays out every inclusion, and the guide to how the Valuator works shows exactly what a valuation produces before you commit. If you want the wider context on how a platform compares to a traditional advisory engagement, our Opagio versus traditional valuation comparison covers the trade-offs on cost, speed, and auditability — the same standards that sit behind formal reporting under IAS 38.
Prices shown are correct as of publication and exclude VAT. Opagio 12™ and The Opagio Method™ are trademarks of Opagio Ltd. Our methodology is protected by UK patent application, registered design, and trademark filings.
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