Most businesses know their intangible assets matter. Fewer can name them all. And fewer still can assign them a defensible economic value. The Opagio Intangible Asset Valuator was built to close that gap — giving CEOs, CFOs, M&A advisors, and investors a structured, standards-compliant way to identify and value the assets that traditional accounting misses.
This walkthrough covers everything you need to know to get started: what the tool does, how each section works, and how to generate your first valuation.
The Intangible Asset Valuator is a structured valuation tool that helps you work through a company's full intangible asset portfolio — from identification through to valuation. It is compliant with FASB ASC 805/820 and OECD Transfer Pricing guidelines, meaning the outputs are suitable for M&A due diligence, financial reporting, and investor presentations.
The tool combines two core capabilities. First, it provides a comprehensive asset taxonomy — 35 distinct asset types organised across 7 categories — so you can systematically identify every intangible asset a business holds. Second, it provides 6 valuation calculators, each implementing a different methodology, so you can apply the right approach to each asset type.
The Valuator is designed for rigour, not approximation. Each asset type comes with pre-defined value drivers, critical assumptions, and applicable valuation methods — the same structure a professional valuer would use in an ASC 805 purchase price allocation.
The Valuator organises intangible assets into seven categories. This taxonomy is grounded in the Corrado-Hulten-Sichel (CHS) growth accounting framework and maps directly to the classes recognised under IFRS 3 and ASC 805.
| Category | Asset Types | Examples |
|---|---|---|
| Marketing-Related | 6 | Brand names, trademarks, trade dress, domain names, non-competition agreements, digital brand equity |
| Customer-Related | 5 | Customer lists, contracts and relationships, order backlog, non-contractual relationships, loyalty programmes |
| Technology-Based | 6 | Patents, software/SaaS platforms, proprietary databases, trade secrets, unpatented technology, AI/ML models |
| Contract-Based | 6 | Licensing, franchise, operating rights, broadcast/distribution rights, supply agreements, employment contracts |
| Artistic-Related | 5 | Copyrights, musical compositions, films, literary works, photographs and visual media |
| Human Capital & Organizational | 5 | Assembled workforce, organizational culture, management systems, training programmes, research capabilities |
| Data & Digital Assets | 4 | Proprietary data sets, digital platforms/ecosystems, network effects, user-generated content and communities |
When you select an asset type in the Valuator, you see its description, the key value drivers that influence its worth, the critical assumptions you need to validate, and the valuation methods applicable to that specific asset.
Selecting "Computer Software / SaaS Platforms" under Technology-Based assets shows you that the primary value drivers include recurring revenue, customer retention rates, and competitive moats. The critical assumptions cover technology lifecycle, obsolescence risk, and maintenance capital requirements. The applicable methods are Relief from Royalty (RFR) and Replacement Cost.
Different asset types require different valuation approaches. The Valuator includes six methods, each with a dedicated calculator that handles the mathematics and produces an Excel-exportable workbook.
Each method is appropriate for different situations. The Valuator pre-maps which methods apply to each of the 35 asset types, so you always start with the right approach.
The Relief from Royalty method is the most commonly applied technique for valuing brands, patents, trademarks, and software. It asks a straightforward question: if the company did not own this asset and had to license it from a third party, what royalty rate would it pay?
The Valuator's RFR calculator takes these inputs:
Start with the revenue attributable to the asset and the applicable royalty rate. The Valuator provides industry benchmarks for common asset types — brand royalty rates typically range from 1% to 5% of revenue, while technology patents can command 3% to 10%.
Choose a single growth rate or enter year-by-year projections. Set the projection period (typically 5 to 15 years depending on the asset's useful life), tax rate, and discount rate (WACC).
Enable mid-year convention for more accurate present value calculations. Apply Tax Amortisation Benefit (TAB) if the asset is tax-deductible — this can increase the fair value by 10% to 20% depending on the tax rate and amortisation period.
The calculator produces a year-by-year cash flow projection showing royalty savings, tax effects, and discounted present values. Export the complete workbook to Excel with separate Assumptions and Calculation sheets.
The Valuator includes pre-built templates for common scenarios — Brand/Trademark, Patent/Technology, and Software/SaaS — each with appropriate default assumptions that you can adjust to match your specific situation.
MPEEM is the standard method for valuing customer relationships and order backlogs. It works by projecting the total earnings generated by the asset, then deducting the returns attributable to all other contributing assets — working capital, fixed assets, workforce, brand, and technology — to isolate the earnings that belong specifically to the customer relationship.
The Valuator's MPEEM calculator handles the contributory asset charge (CAC) calculations automatically. You enter the fair value and required return rate for each contributing asset, and the tool computes the charges and residual earnings for each projection year.
The Replacement Cost method estimates what it would cost to recreate an equivalent asset from scratch today. This is particularly useful for assets that are difficult to value using income approaches — assembled workforces, proprietary databases, internal software, and organizational processes.
The Valuator walks you through cost components (labour hours, rates, materials), overhead allocation, developer profit margins, and then applies adjustments for functional and economic obsolescence. The result is displayed as a valuation waterfall: Direct Cost, Loaded Cost, Replacement Cost New (RCN), less obsolescence, arriving at Fair Value.
The With-and-Without method compares the value of a business with the asset to its value without it. This is the preferred approach for non-competition agreements and other assets where the value lies in what would happen if the asset were removed.
The calculator takes year-by-year revenue projections for both scenarios, applies your operating margin, tax rate, and discount rate, and computes the differential value.
To see how the Valuator works in practice, consider a fictional SaaS company — "DataFlow Analytics" — with £10 million in annual revenue, 85% gross margins, and a proprietary data analytics platform.
Using the Valuator's taxonomy, we can identify the following key intangible assets: the brand name (Marketing-Related), the customer relationship base of 200 enterprise clients (Customer-Related), the proprietary analytics platform (Technology-Based), two patents on data processing algorithms (Technology-Based), the assembled engineering team of 45 people (Human Capital), and the proprietary training data sets powering the ML models (Data & Digital Assets).
For each asset, the Valuator recommends the appropriate valuation method and provides the input framework. The brand would be valued using Relief from Royalty at a 2% royalty rate. The customer relationships would use MPEEM with a 10% annual attrition rate. The platform software would use either RFR (at a 5% technology royalty rate) or Replacement Cost (estimating 45 engineers over 3 years of development). The assembled workforce would use Replacement Cost — recruitment fees, training costs, and lost productivity during ramp-up.
The Valuator's structured approach ensures you do not miss assets. Many companies undergoing M&A due diligence discover intangible assets they had never formally identified — particularly in the Human Capital and Data & Digital categories, where the value is real but rarely documented.
The Valuator serves different audiences at different stages of the business lifecycle.
Understanding your intangible asset portfolio is essential for strategic planning. The Valuator provides a structured framework to identify where your company's value actually resides — and whether your investment decisions are building or eroding that value over time. It connects directly to the Opagio Productivity Calculator, which models how intangible investments translate into productivity growth.
Purchase price allocations under ASC 805 and IFRS 3 require the identification and valuation of all acquired intangible assets. The Valuator provides the taxonomy, the methods, and the calculation infrastructure to support this process — with Excel exports that can be incorporated directly into deal workpapers.
Portfolio-level visibility into intangible assets helps investors understand where value is being created across their holdings. The Valuator integrates with Opagio Intangibles, enabling fund managers to track intangible asset development across multiple companies.
The Valuator's compliance with ASC 805/820 and its structured documentation make it suitable for audit support. Each valuation can be exported with full assumption documentation, providing the evidence trail that auditors require.
The Valuator is free to use — no account required. You can browse all 35 asset types, run valuations using any of the 6 methods, and export individual calculations to Excel immediately.
Start by exploring the 7 categories and 35 asset types. Read the descriptions, value drivers, and critical assumptions for each to understand which assets are relevant to your business.
Pick an asset type and the Valuator will show you which valuation methods apply. Select a method to open the calculator with pre-configured templates.
Fill in the financial inputs — revenue, growth rates, margins, discount rates — and the calculator produces a complete valuation with year-by-year projections.
Download the complete workbook with Assumptions and Calculation sheets. Use it in board presentations, deal negotiations, or audit documentation.
For teams that need saved valuations, multi-asset portfolios, scenario comparisons, and branded PDF reports, Opagio Pro provides the full suite of professional capabilities.
Try the Intangible Asset Valuator now — free, no sign-up required →
Ivan Gowan is the CEO of Opagio. He spent 15 years as a senior technology leader at IG Group (LSE: IGG), overseeing engineering growth from 12 to 250 people during the company's rise from £300m to £2.7bn. He built IG's first online and mobile trading platforms, launched the world's first Apple Watch trading app, and holds an MSc from Edinburgh with neural networks research (2001). Meet the team →
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