Opagio vs Equidam: Startup Valuation
Opagio vs Equidam — two startup valuation platforms. Methods, intangible coverage, ongoing tracking, and when each is the right fit.
Opagio and Equidam serve overlapping markets but answer different questions. Equidam answers what is my startup worth via a 160,000+ company benchmarking platform. Opagio answers what intangible assets am I building, how are they growing, and how does that connect to my valuation via a continuous twelve-driver platform with asset-level valuation methods underneath.
| Criteria | Opagio | Equidam |
|---|---|---|
| Primary question answered | What intangible assets am I building, how are they growing, and how does that connect to valuation | What is my startup worth |
| Valuation methods | RFR, MPEEM, With and Without, Cost, DCF, market multiples — asset-level, aligned to IFRS 3 / IAS 38 / ASC 805 | Berkus, Payne Scorecard, Startup Rating, VC Method, Revenue Multiples (per Equidam's public materials) — company-level |
| Intangible asset decomposition | Native — The Opagio 12 taxonomy with comprehensive library of asset types | Not a primary feature — valuation is at company level |
| Ongoing measurement | Continuous — assets, values, drivers tracked month-on-month | Per-engagement output with 12-month access |
| Benchmarking dataset | Sector and geographic benchmarks plus CHS framework alignment | 160,000+ companies across 90+ countries and 641 industries — significant data moat |
| Audit-aligned PPA support | Asset Valuator output structured for IFRS 3 / IAS 38 / ASC 805 alignment | Not a primary use case |
| Capital pathway coverage | Four pathways: borrow, protect, fundraise, exit | Primarily fundraise — round pricing at pre-seed, seed, Series A |
| Headquarters | UK-headquartered; UK-primary, multi-jurisdiction roadmap | Amsterdam-headquartered; global, with strong European positioning |
| Pricing model | Tiered SaaS subscription — free Forecaster, paid Forecaster Pro, paid Opagio Intangibles | One-off engagement with 12-month access (per Equidam's public materials) |
| Best fit when | Structured ongoing measurement across the full intangible base — Series B+, exit prep, PE diligence, audit-aligned PPA | Benchmark-grounded top-line valuation for pre-seed, seed, or Series A round at a defensible price |
When to Use Each Approach
Opagio
- The conversation is shifting from round pricing to intangible asset management
- You are preparing for Series B+ or exit where the diligence team will probe customer, organisational, brand, and IP capital at asset level
- The same valuation has to support lending, fundraising, exit, and audit
- You need continuous month-on-month measurement of how intangible value is moving
Equidam
- Your current use case is round pricing at pre-seed, seed, or Series A
- The intangible register is thin (early stage), and a company-level valuation is the most useful framing
- You value the depth of a large company-level benchmarking dataset specifically
- The Equidam Valuation Delta market-context report adds value to your investor conversation
Our Verdict
Choose Equidam for a scaled, benchmark-grounded startup valuation at pre-seed/seed/Series A with a documented method mix. Choose Opagio when the conversation has to extend from what is my startup worth to what intangible assets are driving that value — for Series B+ fundraising, exit prep, PE diligence, or any context where the underlying asset register is the substance.
Related Glossary Terms
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