How does the Opagio Questionnaire scoring work?
Short Answer
The Opagio Questionnaire scores a company's intangible investment across six practical categories, giving a 0-100 score for each, an overall score and maturity level, and investment priorities for the biggest gaps.
Full Explanation
The Opagio Questionnaire is a free, structured assessment of a company's intangible investment across six practical categories: technology, brand and marketing, intellectual property, design, human capital and organisational capital. Each category has a short set of questions answered on a 1-to-5 scale. The output includes a 0-100 score for each category, an overall score with a maturity level, a short narrative for each category, and suggested investment priorities for the categories with the largest gaps, scaled to the revenue you enter. The questionnaire is a starting point, not a valuation. Identifying and valuing individual intangible assets, with recognised methods such as Relief from Royalty and MPEEM, happens in the Asset Valuator in Opagio Intangibles.
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