How does the Opagio Questionnaire scoring work?

Full Explanation

The Opagio Questionnaire is a structured assessment tool that evaluates a company's intangible asset portfolio across the six CHS categories. Users answer approximately 40-60 questions covering: technology assets (software, data, AI capabilities), innovative property (R&D processes, patents, design), brand and reputation (market positioning, recognition, loyalty), customer relationships (retention, concentration, contract quality), human capital (team capability, retention, knowledge management), and organisational processes (documentation, scalability, governance). Each response is scored using a weighted model that accounts for both the presence and quality of each intangible asset. Weights are calibrated based on industry benchmarks — a technology company's scoring weights emphasise computerised information more heavily than a professional services firm. The output includes: per-category scores (0-100), an overall intangible asset health rating, identification of underinvested categories (gaps), comparison against industry peer benchmarks, and prioritised recommendations for intangible asset development. The questionnaire results integrate with the Valuator — the quality scores inform valuation assumptions such as discount rates (higher quality = lower risk = lower discount rate) and useful lives (better-maintained assets have longer useful lives). This creates a feedback loop where improving intangible asset management directly translates to higher estimated values.

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