Revenue Quality Analysis

A method of tracking the behaviour of groups of customers (cohorts) who share a common characteristic — typically their acquisition date — over time. Cohort retention analysis reveals whether product improvements are genuinely improving customer retention by isolating the performance of each intake group, and is essential for forecasting lifetime value and revenue trajectory in subscription businesses.

The total predictable revenue a subscription business earns each month, normalised to exclude one-time charges. MRR is tracked as new MRR, expansion MRR, contraction MRR, and churned MRR to understand the drivers of revenue movement.

The valuation of a company's existing order book or contracted but undelivered revenue at the measurement date. Backlog is recognised as a contract-based intangible asset under IFRS 3 and ASC 805 when it arises from contractual or legal rights.

A strategic management framework developed by Robert Kaplan and David Norton that translates an organisation's vision and strategy into a coherent set of performance measures across four perspectives: financial, customer, internal business processes, and learning and growth. The balanced scorecard is particularly relevant to intangible asset management because three of its four perspectives — customer, process, and learning — directly measure intangible value drivers.

A legal assessment that determines whether a product, process, or technology can be commercialised without infringing the intellectual property rights of third parties. FTO analysis involves searching and reviewing granted patents and pending applications in relevant jurisdictions to identify potential infringement risks.

A measure of market concentration calculated by summing the squares of each firm's market share within an industry. HHI is used by regulators and investors to assess competitive dynamics and is relevant to intangible asset valuation because highly concentrated markets often support stronger pricing power and brand premiums.

Revenue that is contractually expected to continue on a regular basis, such as subscriptions, maintenance contracts, or licensing fees. Recurring revenue is more predictable than one-time sales and is valued at higher multiples because it reduces risk and improves forecasting accuracy.

A structured finance technique in which a company's future revenue streams are packaged into a financial instrument that can be sold to investors or used as collateral for lending. In the context of intangible asset finance, revenue securitisation allows businesses to monetise predictable revenue generated by their intangible assets — software subscription income, licensing fees, franchise royalties, data access fees — without selling the underlying assets or diluting equity.

SaaS Intangible Assets: ARR, Churn, and Customer Value

SaaS businesses generate value through intangible assets that compound over time — customer relationships measured by ARR and retention, technology platforms that scale without proportional cost, and data assets that improve with usage. Understanding the intangible asset composition of a SaaS business changes how you value it.

What if I disagree with Opagio's valuation?

Opagio valuations are transparent — you can see all assumptions and adjust them. If you disagree with a specific input (royalty rate, discount rate, useful life), change it and re-run.

What happens if I disagree with Opagio's valuation?

All valuations depend on assumptions. Opagio provides sensitivity analysis so you can adjust inputs, test different scenarios, and align conclusions with your own views.

How accurate are Opagio's royalty rate benchmarks?

They are indicative. The free Single-Asset Value Check applies a published median royalty rate for the asset type, with its source, but real rates vary by deal, so a formal valuation needs a rate benchmarked from comparables.