Key Person Discount
Definition
A reduction to business value reflecting the risk that the departure of one or more critical individuals would materially impair the company's earnings, relationships, or operational capability. Key person discounts are most significant in professional services, early-stage ventures, and founder-led businesses where revenue concentration or specialised expertise is tied to specific individuals. The discount is typically quantified through scenario analysis estimating the probability and financial impact of the key person's departure.
Complementary Terms
Concepts that frequently appear alongside Key Person Discount in practice.
The vulnerability a company faces when critical knowledge, relationships, or capabilities are concentrated in a small number of individuals. Key person risk is a major factor in intangible asset valuation and due diligence, particularly for professional services firms, early-stage companies, and fund management teams.
A reduction applied to the pro-rata value of a business interest to reflect the lack of control associated with a minority ownership position. Minority discounts account for the inability of minority shareholders to influence key decisions such as dividend policy, asset sales, and management appointments.
A reduction applied to the value of a minority ownership interest to reflect the holder's inability to influence key business decisions such as dividend policy, asset sales, or management appointments. DLOC is the inverse of the control premium and is typically derived from observed control premium data in comparable transactions.
A reduction applied to the pro rata value of a business to reflect the disadvantages of owning a non-controlling interest, including inability to direct business strategy, set compensation, force distributions, or compel liquidation. The minority interest discount is the mathematical complement of the control premium and is typically applied when valuing interests of less than 50% in private companies.
A reduction applied to the value of an ownership interest to reflect the lack of a ready market in which to sell the interest quickly and at full value. Also known as a discount for lack of marketability (DLOM), this adjustment is particularly significant for private company valuations where shares cannot be readily traded on a public exchange.
A discount rate that incorporates a premium reflecting the specific risks associated with a particular asset, cash flow stream, or investment. In intangible asset valuations, risk-adjusted discount rates are typically higher than the weighted average cost of capital to reflect the greater uncertainty inherent in intangible asset cash flows compared to tangible assets.
A reduction applied to the value of an ownership interest to reflect the absence of a ready market for its sale. DLOM is commonly applied to interests in private companies where shares cannot be easily traded on a public exchange.
The phenomenon where the market values a diversified conglomerate at less than the aggregate value of its individual business units if they were operated independently. The conglomerate discount — typically estimated at 10% to 15% — reflects investor concerns about capital allocation inefficiency, cross-subsidisation, management complexity, and reduced transparency across disparate business lines.
Related FAQ
How do you value a company's team and talent as an intangible asset?
Talent value is assessed via domain expertise, retention rates, and competitive replaceability. A founding team with strong execution history is a significant intangible asset.
Read full answer →What is the weighted average cost of capital (WACC)?
WACC is the average cost of all capital sources (debt and equity) a company uses, weighted by their proportions — it is the minimum return the company should generate to satisfy all investors.
Read full answer →What is an intangible asset valuation report?
An intangible asset valuation report provides a formal, documented assessment of the fair value of a company's intangible assets using recognised valuation methodologies.
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