Score your 12 value drivers
Rate each driver from 0 (we have nothing here) to 10 (strongest in the market). Your answers drive the state-routing recommendation on the next screen.
0 / 12 drivers rated
Brand & Reputation
Registered trademarks, brand equity, domain names, market recognition, and reputation capital.
Customer Capital
Customer contracts, relationships, retention rates, lifetime value, and strategic accounts.
Network Effects & Platforms
Multi-sided marketplaces, platform ecosystems, viral growth, API networks, and user-generated content.
Technology & Innovation
Patents, proprietary software, R&D capability, trade secrets, and technical architecture.
Data & Intelligence
Proprietary datasets, predictive models, customer behavioural data, and competitive intelligence.
Human Capital
Team talent, specialised expertise, institutional knowledge, training programmes, and key-person value.
Organizational Capital
Documented processes, playbooks, management frameworks, operational efficiency, and decision-making systems.
Ecosystem & Partnerships
Strategic partnerships, distribution networks, platform integrations, co-marketing relationships, and advisor networks.
Content & IP
Published content, research, proprietary frameworks, copyrights, educational content, and thought leadership.
Regulatory & Compliance Capital
Operating licences, regulatory approvals, certifications (ISO, SOC 2), legacy exemptions, and compliance infrastructure.
Switching Costs & Lock-In
Contractual lock-in, integration depth, retraining costs, data portability friction, and ecosystem dependencies.
Culture & Ways of Working
Company values, innovation culture, psychological safety, customer-centric orientation, and organizational structure.