The Opagio 12 Quick Assessment
Think of a client company you advise. Rate each value driver based on how relevant it is to that business.
0 / 12 drivers rated
Brand & Reputation
Registered trademarks, brand equity, domain names, market recognition, and reputation capital.
Customer Capital
Customer contracts, relationships, retention rates, lifetime value, and strategic accounts.
Network Effects & Platforms
Multi-sided marketplaces, platform ecosystems, viral growth, API networks, and user-generated content.
Technology & Innovation
Patents, proprietary software, R&D capability, trade secrets, and technical architecture.
Data & Intelligence
Proprietary datasets, predictive models, customer behavioural data, and competitive intelligence.
Human Capital
Team talent, specialised expertise, institutional knowledge, training programmes, and key-person value.
Organisational Capital
Documented processes, playbooks, management frameworks, operational efficiency, and decision-making systems.
Ecosystem & Partnerships
Strategic partnerships, distribution networks, platform integrations, co-marketing relationships, and advisor networks.
Content & IP
Published content, research, proprietary frameworks, copyrights, educational content, and thought leadership.
Regulatory & Compliance Capital
Operating licences, regulatory approvals, certifications (ISO, SOC 2), legacy exemptions, and compliance infrastructure.
Switching Costs & Lock-In
Contractual lock-in, integration depth, retraining costs, data portability friction, and ecosystem dependencies.
Culture & Ways of Working
Company values, innovation culture, psychological safety, customer-centric orientation, and organizational structure.
Your Opagio 12 Intangible Value Profile
Based on your self-assessment, compared to sector benchmarks
Complete Asset Inventory (sample)
Technology
- Core product platform
- Internal tooling suite
- Infrastructure automation
- ML/AI pipelines
Brand
- Primary wordmark
- Domain portfolio
- Product design language
Human Capital
- Engineering leadership
- Commercial team training
- Specialist domain expertise
- Onboarding playbooks
Customer Relationships
- Enterprise contract book
- Partner network
- Renewal pipeline
- Community programme
Growth Recommendations
- Formalise the Learning & Development programme
- Build a Data Assets register alongside current IP list
- Close the Brand gap vs sector median with a repositioning sprint
Go deeper on your Opagio 12 profile
See every asset behind your scores, with growth recommendations and peer comparison against companies in your sector.
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