The Opagio 12 Quick Assessment

Registered trademarks, brand equity, domain names, market recognition, and reputation capital.

Customer contracts, relationships, retention rates, lifetime value, and strategic accounts.

Multi-sided marketplaces, platform ecosystems, viral growth, API networks, and user-generated content.

Patents, proprietary software, R&D capability, trade secrets, and technical architecture.

Proprietary datasets, predictive models, customer behavioural data, and competitive intelligence.

Team talent, specialised expertise, institutional knowledge, training programmes, and key-person value.

Documented processes, playbooks, management frameworks, operational efficiency, and decision-making systems.

Strategic partnerships, distribution networks, platform integrations, co-marketing relationships, and advisor networks.

Published content, research, proprietary frameworks, copyrights, educational content, and thought leadership.

Operating licences, regulatory approvals, certifications (ISO, SOC 2), legacy exemptions, and compliance infrastructure.

Contractual lock-in, integration depth, retraining costs, data portability friction, and ecosystem dependencies.

Company values, innovation culture, psychological safety, customer-centric orientation, and organizational structure.