Brand Equity
Definition
The commercial value derived from consumer perception of a brand name. Brand equity is one of the most significant intangible assets for consumer-facing businesses and influences pricing power, customer loyalty, and market share.
Related Terms
Related FAQ
How much of a company's value is intangible?
For S&P 500 companies, over 90% of market capitalisation is attributed to intangible assets. For typical SMEs, the proportion ranges from 50-85% depending on the industry and business model.
Read full answer →What are the main types of intangible assets?
The seven main categories are: technology and IP, customer relationships, brand and marketing, human capital, data assets, contractual rights, and artistic/creative assets.
Read full answer →How do you value a brand and what factors drive brand worth?
Brand value is driven by pricing premium, customer loyalty, and market position. Valuation methods include comparable company analysis, price premium multipliers, and income approach based on branded revenue.
Read full answer →Put this knowledge to work
Use Opagio's free tools to measure and grow the intangible assets that drive your business value.