Utilisation Rate

The proportion of tasks, processes, or workflows within an organisation that are performed by automated systems rather than human labour. Automation rate is a key productivity metric, with higher rates typically correlating to improved operational efficiency, reduced error rates, and scalability — though the transition period often involves significant restructuring costs.

The rate at which a company spends cash in excess of its income, typically expressed as a monthly figure. Burn rate is a critical metric for startups and growth-stage companies, directly determining how long the business can operate before requiring additional capital (runway).

The percentage of customers or revenue lost over a given period. Customer churn measures the proportion of subscribers who cancel, while revenue churn accounts for the monetary impact of downgrades and cancellations.

The annualised rate of return at which the net present value of all cash flows from an investment equals zero. IRR is the standard performance metric for private equity and venture capital funds, allowing comparison across investments with different holding periods and cash flow profiles.

The annualised rate of return that smooths out growth over multiple years, calculated as (ending value / beginning value)^(1/years) minus one. CAGR is used to compare growth trajectories of companies or metrics across different time periods.

The rate at which a company's existing customers cease doing business with it over a given period, typically expressed as an annual percentage. Customer attrition rate is a critical input to the valuation of customer relationship intangible assets under both the multi-period excess earnings method and the distributor method.

The percentage increase in a company's revenue over a specific period, typically measured year-over-year or quarter-over-quarter. Revenue growth rate is a fundamental measure of business expansion, market traction, and the effectiveness of go-to-market strategy.

A software distribution model in which applications are hosted by a service provider and made available to customers over the internet on a subscription basis. SaaS businesses are characterised by recurring revenue, high gross margins, and significant intangible asset value in software and customer relationships.

AI Integration Costs: The Hidden Expenses of AI Adoption

AI licensing fees represent only 20-30% of total AI adoption costs. The remaining 70-80% — data preparation, integration engineering, change management, and ongoing maintenance — are the hidden expenses that derail AI budgets and timelines.

What is logo churn versus revenue churn?

Logo churn measures the percentage of customers lost (account closure rate), while revenue churn measures the percentage of recurring revenue lost (accounting for expansion/downgrades).

What is an intangible asset valuation report?

An intangible asset valuation report provides a formal, documented assessment of the fair value of a company's intangible assets using recognised valuation methodologies.

What is the Relief from Royalty method?

The Relief from Royalty (RFR) method values an intangible asset by estimating the royalty payments a company avoids by owning the asset rather than licensing it from a third party.