Deferred Revenue

The annualised value of recurring subscription revenue. ARR is the primary top-line metric for SaaS and subscription businesses, providing a normalised view of predictable revenue that strips out one-time fees and variable charges.

A valuation multiple calculated by dividing enterprise value by revenue, used to value businesses where profitability is not yet meaningful — such as early-stage companies, high-growth SaaS businesses, and pre-profit biotech firms. EV/Revenue is less susceptible to manipulation through accounting choices than earnings-based multiples but provides less insight into operating efficiency.

The percentage of recurring revenue retained from existing customers over a period, excluding any expansion revenue. GRR isolates the impact of churn and contraction and can never exceed 100%.

The total predictable revenue a subscription business earns each month, normalised to exclude one-time charges. MRR is tracked as new MRR, expansion MRR, contraction MRR, and churned MRR to understand the drivers of revenue movement.

Total revenue divided by the number of employees, providing a high-level measure of workforce productivity and operational efficiency. Revenue per employee varies significantly by industry and business model, and is influenced by the level of automation and intangible asset investment.

The tax effect arising from temporary differences between the fair values assigned to assets and liabilities in a purchase price allocation and their corresponding tax bases. Under IAS 12 and ASC 740, deferred tax liabilities are recognised on the step-up in fair value of acquired intangible assets (which typically have zero tax basis), while deferred tax assets may arise on assumed liabilities.

A performance benchmark for SaaS and subscription businesses stating that the sum of revenue growth rate and profit margin should equal or exceed 40%. The Rule of 40 balances growth and profitability and is widely used by investors to assess whether a company is creating sustainable enterprise value.

Legally registered signs, symbols, words, or combinations that identify and distinguish the goods or services of one company from those of others. Trademarks protect brand identity and are renewable indefinitely, making them potentially perpetual intangible assets.

SaaS Intangible Assets: ARR, Churn, and Customer Value

SaaS businesses generate value through intangible assets that compound over time — customer relationships measured by ARR and retention, technology platforms that scale without proportional cost, and data assets that improve with usage. Understanding the intangible asset composition of a SaaS business changes how you value it.

How do I finance a business acquisition?

Combine sources into a capital stack: your equity, senior bank debt, asset-based lending, IP-backed lending against intangible assets, and vendor finance such as loan notes or an earn-out.

What is normalised EBITDA and why do buyers adjust it?

Normalised EBITDA restates reported earnings to remove one-off items and owner-specific costs, showing the sustainable earning power a buyer would inherit. Buyers adjust it because the multiple is applied to this figure, so it sets the price.

What is a vendor loan note?

A vendor loan note is an arrangement where the seller lends part of the purchase price back to the buyer, repaid over time with interest. It bridges the gap between the price a seller wants and the cash a buyer can raise.