What is a private equity fund and how do they use valuations?
Short Answer
PE funds buy companies at entry multiples, operate them to improve cash flows and competitive position, then exit at higher multiples — valuations are critical for entry/exit decisions.
Full Explanation
PE funds typically acquire majority stakes (80-100% ownership) in mature companies (rather than startups). Strategy: improve operations (cost reduction, revenue growth, M&A), hold for 3-7 years, then exit at higher valuation. Example: PE buys a business at 5x EBITDA (£5M EBITDA = £25M purchase), improves margins (£6M EBITDA, +£1M improvement), exits at 7x EBITDA (£42M = £16M gain over 5 years, plus dividend recaps). Valuations drive PE returns: better entry multiple (lower entry valuation) and better exit multiple (higher market valuation) both drive returns. PE focuses heavily on intangible assets: post-acquisition, they conduct PPA (purchase price allocation) to value technology, customer relationships, and brand to identify value creation levers. A company where intangibles are 50% of value vs. 20% tangible assets provides more opportunity for PE value creation: improve technology roadmap, strengthen customer relationships, rebrand. For Opagio, PE use cases: 1) identifying target companies with undervalued intangible assets (acquisition targets), 2) quantifying value creation in portfolio companies, 3) supporting exit valuations by documenting intangible asset improvements.
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