What should be in a fundraising pitch deck?

Full Explanation

Standard pitch deck structure: 1) Title slide (company, founders), 2) Problem (what pain point are you solving?), 3) Solution (your product/service), 4) Market size (TAM/SAM/SOM), 5) Product/Demo (visual walkthrough), 6) Business model (pricing, revenue streams), 7) Traction (users, revenue, growth metrics), 8) Competitors (landscape and differentiation), 9) Team (founder bios, relevant experience), 10) Financial projections (3-year revenue forecast), 11) Use of funds (how you'll deploy capital), 12) Ask (amount raising and valuation range), 13) Vision/impact (long-term ambition). Each slide should be visual, not text-heavy; avoid animated slides or transitions (unprofessional). For Series A, emphasise: clear problem, large market, strong team, clear differentiation, sustainable unit economics, and path to profitability. For seed, emphasise: visionary founders, novel insight, significant market, early traction. Opagio often appears in pitch decks when founders have quantified their intangible asset value (technology, brand, customer relationships) — it's compelling evidence of sustainable advantage.

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