What should be in a fundraising pitch deck?
Short Answer
A pitch deck typically includes 10-15 slides: problem, solution, market size, business model, traction, competition, team, ask, and financials — all fitting a 15-minute pitch.
Full Explanation
Standard pitch deck structure: 1) Title slide (company, founders), 2) Problem (what pain point are you solving?), 3) Solution (your product/service), 4) Market size (TAM/SAM/SOM), 5) Product/Demo (visual walkthrough), 6) Business model (pricing, revenue streams), 7) Traction (users, revenue, growth metrics), 8) Competitors (landscape and differentiation), 9) Team (founder bios, relevant experience), 10) Financial projections (3-year revenue forecast), 11) Use of funds (how you'll deploy capital), 12) Ask (amount raising and valuation range), 13) Vision/impact (long-term ambition). Each slide should be visual, not text-heavy; avoid animated slides or transitions (unprofessional). For Series A, emphasise: clear problem, large market, strong team, clear differentiation, sustainable unit economics, and path to profitability. For seed, emphasise: visionary founders, novel insight, significant market, early traction. Opagio often appears in pitch decks when founders have quantified their intangible asset value (technology, brand, customer relationships) — it's compelling evidence of sustainable advantage.
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Further Reading
LTV:CAC for Founders: The Ratio That Predicts Fundraising Success
LTV:CAC is the ratio investors use to determine whether your business model works. This guide explains how to calculate it correctly, the benchmarks by stage and business model, and why improving LTV:CAC signals intangible asset compounding.
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