Embedded Finance
Definition
The integration of financial services — such as payments, lending, insurance, or investment — directly into non-financial platforms and customer journeys. Embedded finance enables companies like e-commerce platforms, SaaS providers, and gig economy marketplaces to offer financial products without becoming licensed financial institutions, typically through Banking-as-a-Service partnerships.
Complementary Terms
Concepts that frequently appear alongside Embedded Finance in practice.
A financial ecosystem built on blockchain technology that provides financial services — including lending, borrowing, trading, insurance, and asset management — without traditional intermediaries such as banks, brokerages, or exchanges. DeFi protocols use smart contracts to automate financial transactions and are typically open-source, permissionless, and composable.
A set of technology-based financing solutions that optimise cash flow by enabling suppliers to receive early payment of their invoices at a discount, funded by a financial institution or platform, while the buyer retains its original payment terms. Supply chain finance (also known as reverse factoring) benefits all parties: suppliers improve working capital, buyers extend payment terms without damaging supplier relationships, and financiers earn a return backed by the buyer's credit quality.
The present value of future profits from existing business, plus adjusted net asset value. Originally developed for insurance companies, the concept is increasingly applied to any business with long-duration revenue streams, subscription contracts, or intangible assets that generate predictable future cash flows.
An actuarial valuation methodology used to value life insurance companies, representing the present value of future profits from the existing book of insurance policies (the value of in-force business) plus the adjusted net asset value of the company. Embedded value is the standard valuation framework for life insurers and is analogous to the net asset value plus intangible asset value approach used in other industries.
A regulatory authorisation granted to financial technology companies permitting them to offer specific financial services such as payments, lending, investment management, or insurance. Licencing requirements vary by jurisdiction and activity — in the UK, the FCA regulates fintech firms under frameworks including the Payment Services Regulations, the Electronic Money Regulations, and the FCA Regulatory Sandbox.
A regulatory and technological framework that enables third-party financial service providers to access consumer banking data through secure APIs, with the customer's explicit consent. In the UK, open banking was mandated by the CMA's Open Banking Remedy (2018) and is governed by the Open Banking Implementation Entity.
An economic model in which businesses generate recurring revenue by providing ongoing access to products or services rather than one-time sales. The subscription economy elevates the importance of intangible assets such as customer relationships, brand trust, and product stickiness, which together determine retention and lifetime value.
An EU legislative framework (PSD2, Directive 2015/2366) governing payment services and payment service providers across the European Economic Area. PSD2 introduced requirements for strong customer authentication, mandated open access to payment account data for authorised third parties (enabling open banking), and created new categories of regulated payment institutions.
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