Platform Company

A business in which a private equity, venture capital, or growth equity fund has invested. Portfolio companies receive not only capital but also strategic support, operational guidance, and governance oversight from the fund, with the aim of accelerating value creation and achieving a profitable exit.

A market approach valuation technique that estimates the value of a subject company by reference to the trading multiples of publicly listed companies with similar business characteristics. The method involves identifying comparable public companies, selecting appropriate valuation multiples (such as EV/EBITDA or P/E), making adjustments for differences in size, growth, risk, and marketability, and applying the adjusted multiples to the subject company's financial metrics.

A valuation methodology that estimates a company's value by comparing it to similar publicly traded companies using financial ratios such as EV/Revenue or EV/EBITDA. Comps provide a market-based reference point but may undervalue intangible-heavy businesses if peers are not well matched.

A private equity value creation approach in which a fund acquires a platform company and subsequently makes multiple add-on acquisitions to accelerate growth, expand market share, and create a business of greater scale and value than the sum of its parts. The strategy generates returns through operational improvement of the platform, multiple arbitrage (acquiring at lower multiples than the eventual exit multiple), and synergy realisation from integration.

An additional return added to the cost of equity to reflect idiosyncratic risks unique to the subject company that are not captured by beta, the equity risk premium, or the size premium. Common factors justifying a specific company risk premium include customer concentration, key person dependence, regulatory exposure, limited product diversification, geographic concentration, and early-stage business risk.

A software system that creates a unified, persistent customer database accessible to other systems by collecting and integrating customer data from multiple sources — including CRM, website analytics, email, social media, transactions, and customer service interactions. CDPs resolve customer identities across channels and devices to build comprehensive individual profiles, enabling personalised marketing, customer journey orchestration, and advanced segmentation.

A business model that creates value by facilitating exchanges between two or more interdependent user groups — typically producers and consumers — through a digital platform. Platform businesses generate powerful network effects and intangible assets including user data, algorithmic matching capabilities, and brand trust.

An economic model built around digital platforms that create value by facilitating exchanges between two or more user groups. Platform businesses derive the majority of their enterprise value from intangible assets including network effects, proprietary algorithms, user data, and brand trust.