OKR (Objectives and Key Results)

Definition

A goal-setting framework that defines qualitative objectives and pairs them with measurable key results. OKRs help growth businesses align teams around priorities and track progress against ambitious targets, from product development to revenue growth. In intangible-intensive organisations, OKRs provide a framework for setting measurable targets around intangible asset development — such as patent filings, brand awareness metrics, and customer satisfaction scores — ensuring strategic alignment across teams.

Complementary Terms

Concepts that frequently appear alongside OKR (Objectives and Key Results) in practice.

Key Performance Indicator (KPI)

A quantifiable metric used to evaluate the success of an organisation, team, or initiative against its strategic objectives. Effective KPIs for growth businesses span financial (ARR, gross margin), operational (productivity, churn), and intangible (brand awareness, employee engagement) dimensions.

Value Creation Plan

A structured strategy developed by private equity firms or management teams to systematically increase the value of a business over a defined holding period. Value creation plans typically address revenue growth, margin improvement, operational efficiency, and intangible asset development.

Product-Led Growth (PLG)

A go-to-market strategy where the product itself serves as the primary driver of customer acquisition, conversion, and expansion, rather than traditional sales-led approaches. PLG companies offer free trials, freemium tiers, or self-service onboarding that allows users to experience value before engaging with sales teams.

Growth Accounting

An analytical framework that decomposes economic or firm-level output growth into contributions from labour, capital, and a residual factor often interpreted as technological progress or total factor productivity. Growth accounting is fundamental to understanding how intangible investments — in R&D, software, organisational design, and human capital — drive productivity improvements.

Solow Residual

The portion of economic output growth that cannot be explained by measurable increases in labour and capital inputs, named after economist Robert Solow. The Solow residual is often interpreted as a measure of technological progress and is closely related to total factor productivity, capturing the output gains attributable to intangible factors such as innovation, education, and institutional quality.

Contingent Consideration

An element of M&A purchase price that is payable only if specified future conditions are met, such as revenue targets or product milestones. Contingent consideration must be measured at fair value at the acquisition date and is particularly common in deals where intangible asset values are uncertain.

Sum-of-the-Parts Valuation

A valuation methodology that determines the total value of a diversified company by independently valuing each business segment, product line, or asset category and aggregating the results. Sum-of-the-parts analysis is particularly useful when a conglomerate's divisions operate in different industries with distinct risk profiles, growth rates, and comparable company sets.

Completion Accounts

A mechanism used in M&A transactions where the final purchase price is adjusted after closing based on the target company's actual financial position — typically net assets, working capital, debt, and cash — as at the completion date. Completion accounts are prepared post-closing and compared against agreed targets, with adjustments settling the difference between estimated and actual values.

Further Reading

AI and Total Factor Productivity: Macro-Economic Implications

Total factor productivity is the ultimate measure of technology's economic contribution, yet AI's impact on TFP remains undetectable in aggregate data. This article examines why, what the macro-economic models predict, and what it means for long-term investment strategy.

Read more →

Related FAQ

What is the Solow Residual?

The Solow Residual is the portion of output growth that cannot be explained by growth in labour and capital inputs — it represents Total Factor Productivity growth, which is largely driven by intangible assets.

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What is Total Factor Productivity (TFP)?

TFP measures the portion of output growth that cannot be explained by increases in labour or capital inputs — it captures the efficiency gains from innovation, technology, and better management.

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How does ASC 805 differ from IFRS 3 in business combination accounting?

ASC 805 and IFRS 3 are broadly aligned on acquisition accounting, but differ on contingent consideration remeasurement, bargain purchase treatment, non-controlling interests measurement, and goodwill impairment testing.

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