OKR (Objectives and Key Results)

A quantifiable metric used to evaluate the success of an organisation, team, or initiative against its strategic objectives. Effective KPIs for growth businesses span financial (ARR, gross margin), operational (productivity, churn), and intangible (brand awareness, employee engagement) dimensions.

A structured strategy developed by private equity firms or management teams to systematically increase the value of a business over a defined holding period. Value creation plans typically address revenue growth, margin improvement, operational efficiency, and intangible asset development.

A go-to-market strategy where the product itself serves as the primary driver of customer acquisition, conversion, and expansion, rather than traditional sales-led approaches. PLG companies offer free trials, freemium tiers, or self-service onboarding that allows users to experience value before engaging with sales teams.

An analytical framework that decomposes economic or firm-level output growth into contributions from labour, capital, and a residual factor often interpreted as technological progress or total factor productivity. Growth accounting is fundamental to understanding how intangible investments — in R&D, software, organisational design, and human capital — drive productivity improvements.

The portion of economic output growth that cannot be explained by measurable increases in labour and capital inputs, named after economist Robert Solow. The Solow residual is often interpreted as a measure of technological progress and is closely related to total factor productivity, capturing the output gains attributable to intangible factors such as innovation, education, and institutional quality.

An element of M&A purchase price that is payable only if specified future conditions are met, such as revenue targets or product milestones. Contingent consideration must be measured at fair value at the acquisition date and is particularly common in deals where intangible asset values are uncertain.

A valuation methodology that determines the total value of a diversified company by independently valuing each business segment, product line, or asset category and aggregating the results. Sum-of-the-parts analysis is particularly useful when a conglomerate's divisions operate in different industries with distinct risk profiles, growth rates, and comparable company sets.

A mechanism used in M&A transactions where the final purchase price is adjusted after closing based on the target company's actual financial position — typically net assets, working capital, debt, and cash — as at the completion date. Completion accounts are prepared post-closing and compared against agreed targets, with adjustments settling the difference between estimated and actual values.