Know Your Customer (KYC)

The body of laws, regulations, and procedures designed to prevent criminals from disguising illegally obtained funds as legitimate income. AML compliance requires financial institutions to implement customer due diligence, transaction monitoring, suspicious activity reporting, and record-keeping.

The total cost of acquiring a new customer, including marketing, sales, and onboarding expenses. Optimising the ratio of customer lifetime value to CAC (LTV:CAC) is a central challenge for growth businesses and a key metric scrutinised by investors.

A software system that creates a unified, persistent customer database accessible to other systems by collecting and integrating customer data from multiple sources — including CRM, website analytics, email, social media, transactions, and customer service interactions. CDPs resolve customer identities across channels and devices to build comprehensive individual profiles, enabling personalised marketing, customer journey orchestration, and advanced segmentation.

The rate at which a company's existing customers cease doing business with it over a given period, typically expressed as an annual percentage. Customer attrition rate is a critical input to the valuation of customer relationship intangible assets under both the multi-period excess earnings method and the distributor method.

The total net revenue a business expects to earn from a single customer over the entire duration of the relationship. LTV is driven by average revenue per user, gross margin, and retention rates, and is directly influenced by brand and relationship intangibles.

A regulatory authorisation granted to financial technology companies permitting them to offer specific financial services such as payments, lending, investment management, or insurance. Licencing requirements vary by jurisdiction and activity — in the UK, the FCA regulates fintech firms under frameworks including the Payment Services Regulations, the Electronic Money Regulations, and the FCA Regulatory Sandbox.

The minimum amount of capital that financial institutions must hold as required by regulators, serving as a buffer against potential losses. Regulatory capital requirements influence how intangible assets — particularly goodwill — are treated on bank balance sheets and affect the valuation of financial services businesses.

A public or restricted-access registry identifying the natural persons who ultimately own or control legal entities such as companies, trusts, and partnerships. In the UK, the People with Significant Control (PSC) register is maintained at Companies House, while the EU's Anti-Money Laundering Directives require member states to maintain central beneficial ownership registers.