Innovation Measurement
Definition
The practice of quantifying an organisation's innovation inputs, processes, outputs, and outcomes to assess the effectiveness of innovation investment and guide strategic decision-making. Innovation measurement encompasses metrics such as R&D spending as a percentage of revenue, patent filing rates, new product revenue share, time-to-market for new offerings, and return on innovation investment. Measuring innovation is challenging because it involves tracking the creation and maturation of intangible assets — many of which have uncertain outcomes and long gestation periods. Effective innovation measurement connects investment in intangible inputs (R&D expenditure, talent acquisition, training) to tangible business outcomes (revenue from new products, market share gains, productivity improvements). Frameworks such as the Oslo Manual and the CHS intangible investment taxonomy provide structured approaches to categorising and measuring innovation at both firm and national levels.
Complementary Terms
Concepts that frequently appear alongside Innovation Measurement in practice.
The value derived from a company's capacity to develop new products, services, processes, and business models. Innovation capital encompasses R&D capabilities, creative talent, experimentation culture, and the pipeline of ideas at various stages of development.
Systematic investigation and experimentation aimed at creating new products, services, or processes, or significantly improving existing ones. R&D expenditure is one of the largest categories of intangible asset investment and is a key driver of innovation capital and future competitiveness.
A measure of productivity that accounts for the contributions of multiple inputs — including labour, capital, energy, and materials — to output growth. MFP captures the efficiency with which all inputs are combined and is closely related to total factor productivity, serving as a key indicator of innovation and intangible capital contributions.
The process by which firms and economies accumulate intangible capital through investment in R&D, software development, training, brand building, and organisational design. Intangible capital formation is now the dominant form of business investment in advanced economies, yet it is only partially captured by national accounts and corporate balance sheets.
A classification framework for intangible investment developed by economists Carol Corrado, Charles Hulten, and Daniel Sichel. The CHS framework identifies three broad categories of intangible capital: computerised information (software, databases), innovative property (R&D, design, new products), and economic competencies (brand equity, organisational capital, firm-specific training).
Put this knowledge to work
Use Opagio's free tools to measure and grow the intangible assets that drive your business value.