← Back to Glossary
Benchmarking
Definition
The practice of comparing a company's performance metrics, processes, or practices against industry leaders or best-in-class peers. Benchmarking against productivity and intangible asset data helps firms identify gaps and prioritise investment.
Related Terms
Related FAQ
How do I benchmark my intangible assets against industry competitors?
Opagio provides industry-specific benchmarks (customer lifetime value, royalty rates, useful lives) and comparable company data, helping you position your intangible assets against peers.
Read full answer →Put this knowledge to work
Use Opagio's free tools to measure and grow the intangible assets that drive your business value.