Product-Market Fit
Definition
The degree to which a product satisfies strong market demand. Achieving product-market fit means customers are actively seeking and deriving value from the product, evidenced by organic growth, high retention, and willingness to pay. It is the most critical milestone for early-stage companies.
Related Terms
Related FAQ
What is the path from seed to Series A and what changes do investors expect?
Series A investors expect: product-market fit signals (strong retention, NRR >100%, customer proof points), repeatable sales, and clear go-to-market. Seed was optionality; Series A is traction.
Read full answer →When should you start fundraising and what are the warning signs you're not ready?
You should start fundraising when you have product-market fit signals (retention >40%, viral coefficient >0.5, or clear customer demand) and burn runway for 12-18 months.
Read full answer →What is honesty about product limitations and why does it increase credibility?
Acknowledging what your product doesn't do—and why—builds trust with investors, customers, and partners. Overselling limitations damages credibility permanently.
Read full answer →Put this knowledge to work
Use Opagio's free tools to measure and grow the intangible assets that drive your business value.