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Logo Retention

Definition

The percentage of customers (measured by count, not revenue) that remain active over a given period, regardless of changes in their contract value. Logo retention — also called customer retention rate or gross retention by customer count — isolates the frequency of customer loss from revenue expansion or contraction and is a key indicator of product-market fit and customer satisfaction.

Related Terms

Labour Productivity Labour Share of Income Large Language Model Lead Investor Leverage Ratio

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