Generative AI

Definition

A class of artificial intelligence models capable of generating novel text, images, audio, code, and other content by learning statistical patterns from training data. Generative AI — exemplified by large language models and image diffusion models — is transforming content creation, software development, and knowledge work. For businesses, proprietary generative AI capabilities represent significant intangible assets, while adoption of commercial generative AI tools creates productivity gains that require new frameworks to measure and value.