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AI Washing
Definition
The practice of exaggerating or misrepresenting the role of artificial intelligence in a company's products, processes, or investment proposition in order to attract capital, customers, or talent. AI washing is a reputational and regulatory risk that is increasingly scrutinised by investors, regulators, and the media, with enforcement actions by securities regulators already emerging in major jurisdictions.
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Related FAQ
AI washing is the practice of exaggerating or fabricating a company's use of artificial intelligence to attract investors, customers, or higher valuations — similar to greenwashing in ESG.
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