What pricing model does Opagio use?
Short Answer
Opagio uses a freemium model with free access to basic tools (Calculator, Questionnaire) and tiered subscription plans for advanced features including the AI Valuator, portfolio dashboards, and API access.
Full Explanation
Opagio's pricing follows a product-led growth (PLG) model designed to let users experience value before committing to a paid plan. The free tier includes: access to the Intangible Asset Calculator for quick directional valuations, the Questionnaire for intangible asset health scoring, glossary and educational content, and basic benchmarking against industry averages. Paid tiers unlock progressively more powerful features. The Professional tier adds: full AI Valuator with method selection (RFR, MPEEM, Cost Approach), detailed valuation reports, sensitivity analysis, and multiple asset valuations per month. The Portfolio tier adds: multi-company portfolio dashboards, comparative benchmarking across portfolio companies, trend analysis over time, CSV/Excel bulk import, and accounting integrations (Xero). The Enterprise tier adds: API access for programmatic valuations, custom branding and white-labelling, dedicated support, and volume pricing. All paid plans include data security features (encryption, row-level security, audit logging) and GDPR-compliant data handling. Pricing is per-organisation per-month, with annual billing discounts. Specific pricing is available on the platform's pricing page and may vary by geography and use case.
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