What pricing model does Opagio use?
Short Answer
Opagio uses a freemium model with free access to basic tools (Calculator, Questionnaire) and tiered subscription plans for advanced features including the AI Valuator, portfolio dashboards, and API access.
Full Explanation
Opagio's pricing follows a product-led growth (PLG) model designed to let users experience value before committing to a paid plan. The free tier includes: access to the Intangible Asset Calculator for quick directional valuations, the Questionnaire for intangible asset health scoring, glossary and educational content, and basic benchmarking against industry averages. Paid plans run as two ladders. The company ladder is Starter, Growth and Scale: Starter adds productivity growth analysis, intangibles identification, basic valuation reports and three years of data history; Growth adds growth forecasting, investment tracking, full valuation reports and an automated quarterly insights brief; Scale adds custom valuation reports, automated monthly benchmark reports, API access and a priority response queue with a 4-hour SLA. The investor ladder is Fund, Growth Fund and Multi-Fund: Fund adds the portfolio dashboard, sector benchmarking and intangible health scoring; Growth Fund adds advanced exit-ready reports, custom frameworks and standard API access; Multi-Fund adds custom exit-ready reports, advanced API access, custom integrations and unlimited seats. API access for programmatic valuations is gated to the Scale, Growth Fund and Multi-Fund plans — there is no separate enterprise plan. Discounted Founder and Pre-Seed plans are available to qualifying early-stage companies through the startup programme. All paid plans include data security features (encryption, row-level security, audit logging) and GDPR-compliant data handling. Pricing is per-organisation per-month, with annual billing discounts. Specific pricing is available on the platform's pricing page and may vary by geography and use case.
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