← Back to Glossary
Total Addressable Market (TAM)
Definition
The total revenue opportunity available for a product or service if it achieved 100% market share. TAM represents the theoretical maximum market size and is used by investors to assess the scale of opportunity and the potential ceiling for a company's growth.
Related Terms
Put this knowledge to work
Use Opagio's free tools to measure and grow the intangible assets that drive your business value.