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Net Revenue Retention (NRR)

Definition

The percentage of recurring revenue retained from existing customers over a period, including expansion revenue from upsells and cross-sells. NRR above 100% indicates that growth from existing customers outpaces losses from churn, a hallmark of strong product-market fit.

Related Terms

Net Asset Value (NAV) Net Promoter Score (NPS) Net Working Capital Adjustment Network Effects Newly Recognised Intangible Assets

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