Monthly Recurring Revenue (MRR)

Definition

The total predictable revenue a subscription business earns each month, normalised to exclude one-time charges. MRR is tracked as new MRR, expansion MRR, contraction MRR, and churned MRR to understand the drivers of revenue movement.

Related Terms

Management Buyout (MBO) Management Fee Mark-to-Market Mark-Up Pricing Market Approach (Valuation)

Put this knowledge to work

Use Opagio's free tools to measure and grow the intangible assets that drive your business value.