What are the main types of intangible assets?
Short Answer
The seven main categories are: technology and IP, customer relationships, brand and marketing, human capital, data assets, contractual rights, and artistic/creative assets.
Full Explanation
Intangible assets are broadly grouped into seven categories. Technology and IP includes patents, proprietary software, trade secrets, and R&D output. Customer relationships covers customer lists, contracts, backlog, and non-contractual relationships. Brand and marketing encompasses trademarks, trade names, domain names, and marketing-related assets. Human capital includes assembled workforce, non-compete agreements, and key-person value. Data assets covers proprietary datasets, algorithms, and trained AI models. Contractual rights includes licences, franchise agreements, and favourable supply contracts. Artistic and creative assets covers copyrights, content libraries, and design portfolios. Opagio's platform maps all seven categories to the specific valuation methods best suited to each, helping companies identify and track the full spectrum of their intangible value.
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