Opagio’s Growth Platform offers executive teams and investors a powerful tool to develop and deliver the firm’s growth strategy. The Growth Platform provides a complete suite to develop a robust growth strategy linked to growth investments and increase the firm’s valuation.
Growth is driven by managing investments in:
- Brand and Marketing
- Human Capital
- Organisational Capital
Economists define these growth drivers as intangible assets. Opagio’s Growth Platform provides a methodology to document your investments in intangible assets and innovation that is unique and unlocks enterprise value. The majority of intangible assets are not identified in company accounts or standard executive management reporting. The Growth Platform provides a new and solid framework for making investment decisions that drive growth.
The first step to define your Growth Strategy in the Growth Platform is to load and classify your growth investments, derived from your accounting and management data. The process is very straightforward to classify areas of spend and allocate them to growth investments on an on going basis. This enables priorities to be set for allocating spend and targets to be defined to evaluate the investment. This includes organic and paid marketing, product investments, referral based growth and business development, projects, R&D, people, technology, training and innovation.
With your new Growth Strategy in place you can select your investment priorities with increased confidence and clarity. The Growth Strategy and Growth Reporting provides a methodology to justify a higher firm valuation and can assist in attracting capital on more favourable terms.
Get in touch for your free Growth Platform consultation.